Privacy Policy
Sirena Inc recognizes the importance of our customers’ privacy. We believe that privacy is more than an issue of compliance, it is one of trust. We strive to manage your personal information based on our basic belief of respect for the individual. This policy describes:
- How and why we collect your personal information.
- How your information is used and protected.
- When and with whom we disclose your information.
- The choices you can make about how we collect, use, and disclose your information.
Notice and Scope of Our Privacy Practices
Our goal is to provide clear, prominent, and easily accessible information about our privacy practices. This policy applies to customer information obtained by Sirena Inc in connection with its operations, both in stores and online.
Our Pledge of Accountability
Sirena Inc expects our associates and business partners to manage your personal information properly and maintain your trust. We have designated associates who are accountable for compliance with this privacy policy.
Information We Collect
We collect personal information about you to deliver the products and services you request and to help improve your shopping experience. We strive to limit the amount of personal information collected to support the intended purpose of the collection.
Information You Give Us
We collect personal information from you in a variety of ways when you interact with Sirena Inc, both in stores and online. Some examples are when you:
Otherwise submit personal information to us along with any related content of the communication.
Personal information is information that identifies, or could be reasonably associated with you. The personal information we collect may include contact and payment information like your name, email and physical addresses, phone numbers, and credit and debit card information. When you ask us to ship an order, we may collect information you provide us such as the name, address, and phone number of recipients. For certain transactions, we may be required to collect information to comply with legal requirements.
Information from Other Sources
We may receive personal information about you from other sources as well. Examples of these sources are entities that can help us correct or supplement our records, improve the quality or personalization of our service to you, and help prevent or detect fraud. In addition, we may collect information from consumer reporting agencies or other service providers if you obtain certain financial products.
Automated Information Collection
We receive and store certain types of information when you interact with our websites, emails, and online advertising. Our purpose is to allow the websites to work correctly, to evaluate use of the website, and to support website analytics and marketing campaigns. Some examples include:
We may collect technical information such as your internet protocol address, your computer’s operating system and browser type, the address of a referring website, if any, and the path you take through our web pages.
We use “cookies” to recognize you as you use or return to our sites. This is done so that we can provide a continuous and more personalized shopping experience for you. A cookie is a small text file that a website or email may save to your browser and store on your hard drive.
We may also use web beacons. Beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our website and other sites were effective.
How We Use Your Information
Sirena Inc uses your information to offer and provide our products and services and to support our core business functions. These include order or service fulfillment, internal business processes, marketing, authentication, loss and fraud prevention, public safety and legal functions. Some examples include:
To fulfill your requests for products and services and communicate with you about those requests;
To register and service your account;
To administer surveys, sweepstakes, contests, and promotions;
To provide customer service and alert you to product information, including recalls;
To help us improve and customize our service offerings, websites, and advertising;
To send you information about our products, services, and promotions; and
To protect the security or integrity of our websites and our business.
To accomplish these purposes, we may combine personal and non-personal information we collect online with offline information, including information from third parties. We may transfer or disclose your information within our corporate family of companies for these purposes.
How We Disclose Your Information Outside Sirena Inc
Sirena Inc does not sell or rent your personal information to third parties. We only disclose your personal information with your prior consent or under the following limited circumstances.
Service Providers
We may disclose or otherwise make available personal information about you to service providers that help with our business operations. Examples are shipping vendors, billing and refund vendors, payment card processors, and companies that help us improve our product and service offerings and our websites. Your personal information may be stored and processed by our service providers in Canada or other locations where the service providers or Sirena Inc maintain facilities. We require our service providers to keep your information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf.
Legal Requirements and Protection of Our Company and Others
We may disclose your information in other special circumstances. These include situations when the sharing is necessary to protect the safety, property, or other rights of Sirena Inc, our customers, our associates, or any other person, or where otherwise required or permitted by law. Examples include protecting the health or safety of customers, or addressing crimes committed on Sirena Inc property. Data from in-store security cameras may also be provided to law enforcement upon written request. Sirena Inc may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by applicable law.
Marketing Purposes
From time to time with your consent, we may disclose information with carefully selected companies who may offer you products and services of interest.
Business Transfers
We may transfer any information we have about you in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Sirena Inc or as part of a corporate reorganization or stock sale or other change in corporate control.
Your Choices
Data Collection, Use, or Disclosure
Sirena Inc collects, uses, or discloses your personal information consistent with this policy. The method of obtaining consent is appropriate for the type of personal information being collected, used, or disclosed. In other situations, we consider consent to be implied, such as to use your email for marketing purposes, unless you opt out of these communications such as by unsubscribing.
Marketing Preferences
We want to communicate with you in ways you want to hear from us. Examples are newsletters, special offers, and new product announcements. We use the following standards for marketing communications:
We use an opt-in standard for phone and text messages. We also use an opt-in standard for sharing personal information with third parties for marketing purposes. Opt-in means we will only conduct the activity with your express consent.
We use an opt-out standard for email, when we have an existing business relationship with you, or for other communications like mail. Opt-out means we consider your consent is implied, but will not conduct the activity on your request.
You can provide us with your marketing preferences, or change your marketing preferences, by contacting Customer Service. Please see the Contact Us section below.
If you contact us by email or mail, please be sure to include your full name, the types of communications you would like to receive or not receive, and your related contact information. For instance, if you would like to opt out of mail, include your mailing address. Please allow sufficient time for your preferences to be processed. It may take up to 10 days to process your requests related to email and 4-6 weeks for other requests.
Please be aware that, even if you have opted out of receiving marketing communications from us, we may still contact you for transactional purposes. Some examples are contacts for customer service, product information, service or reminder notices, or recalls. We may also need to contact you with questions or information regarding your order, such as regarding order status, shipment, or refunds.
Online Operations and Advertising
You may exercise choices related to our online operations and advertising. For instance, you can choose to browse our websites without accepting cookies Please know that cookies allow us to recognize you from page to page, and they support your transactions with us. Without cookies enabled, you will still be able to browse our websites, but will not be able to complete a purchase or take advantage of certain website features.
How to Access and Update Your Information
Sirena Inc takes reasonable steps to keep your personal information accurate and complete. You can access or update your personal information, including contact or account information, in the following ways:
If you have created an account on our websites, log into your account. Once you do, you will be able to enter and update your own contact information and payment information, as well as contact information for recipients you have designated.
Contact us at the email or postal address listed in the “Contact Us” section at the bottom of this policy. Please include your current contact information, the information you are interested in accessing, and your requested changes. We will provide you the personal information requested if reasonably available, unless it infringes on the privacy of other individuals and subject to reasonable limitations provided by law and internal procedures. Otherwise we will describe the types of information we typically collect. We will provide access and make changes you request, or will provide an explanation of what actions we will be able to take with regard to the request.
If you need help accessing your information related to a service provided by a third party, we will assist you by referring you to the third party. Please contact us via the “Contact Us” section below.
How We Secure Your Information
Securing your information is a company priority. Whether you are shopping online or in our stores, we use reasonable security measures to help protect the confidentiality of personal information.
Online Protections
Your account information is protected by the password you use to access your online account. Please keep this password confidential. We also use a technology called Secure Sockets Layer (SSL). If your browser is capable of SSL (and most are), your account information will be protected during transport across the Internet. When you enter a secure portion of a website, which is any page containing any of your account information, an image of a closed lock or a solid key should appear in the bottom bar of your browser window. If you click on this image, a small pop-up window displaying website security information will appear. This display indicates that your personal information is transmitted in encrypted form to a Sirena Inc web server, not to some unknown or unauthorized server.
Hard Copy and Electronic Storage Protections
Personal information that is maintained in our offices or stores is subject to physical, administrative, and technical controls as well. Hard copies of sensitive personal information are maintained in locked locations or cabinets with similar restrictions for electronic storage. When disposed of, the information is shredded, destroyed, erased, or otherwise sought to be made unreadable.
Privacy of Children Online
We are committed to protecting children’s online privacy. Our website is a general audience website not geared towards children. In order to protect the privacy of children, Sirena Inc websites do not knowingly collect personal information from children under the age of 13 without prior parental consent. Please contact us via the “Contact Us” section of this policy if you believe we may have collected information from your child and we will work to delete it.
International
As a global company, Sirena Inc has separate privacy policies for its international offices. Personal information about our customers may be processed and stored in Canada or any other country in which Sirena Inc or our service providers maintain facilities. Globally, Sirena Inc requires our family of companies to protect your personal information, regardless of where it is stored, in accordance with local laws and our policies.
Changes to our Privacy Policy
Please check our privacy policy periodically for changes. We will also notify you of significant updates and will post the date it was last updated at the bottom of the privacy policy.
Contact Us
Email Customer Service for store experience, marketing preferences, product questions and general feedback/questions.
Contacting the Privacy Office
Please feel free to contact the privacy office with any questions or comments about this policy or about how your information is handled by email at info@sirenainc.com or by mail to the Privacy Officer c/o Sirena Inc 5459 Canotek Rd., Unit 1, Ottawa, ON Canada K1J 9M3
Effective: August 14, 2013